I found this article really interesting. It is really confusing that their pitch is that they make their products in downtown LA and anti-sweayshop. However, the advertisements that CEO Dov Charney has chosen to use to promote American Apparel almost spoils the anti-sweatshop ideal. The article says that Americal Apparel relies on SUPER hypersexual imagery to sell products, but the images they choose go far beyond the type of 'sex sells' that plagued Britney Spears. Not all of the ads they choose to use are hypersexual, but the ones that are are so over the top I can't imagine anyone seeing one and saying " I need to have that shirt so I can look as low-class as this girl." Another controversy is that CEO Charney often chooses to use "Asian and black models as the sexual nature of the imagery can be seen to encourage the belief that non-white women are more sexualized and/or submissive." But I don't think that statement is completely true because I've seen a large number of ads that present white women in just as sexual situations.
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